Review the full path
Follow the journey from ads and content to download, onboarding and paid subscription. Assess whether the promise stays clear at each step and where the experience creates friction.
Prepared for Tim StuckeyMARKETING & GROWTH AUDIT
Understand what turns attention into paid subscribers, before investing in the next stage of growth.
See the auditPrepared for Tim Stuckey · November 2026
ana kate / The next stageAna kate has a starting point in Allie’s audience. This audit looks at how to turn that attention into subscribers, strengthen follow-up, and prepare to reach new people.
Follow the journey from ads and content to download, onboarding and paid subscription. Assess whether the promise stays clear at each step and where the experience creates friction.
Review conversion points, tracking, and email and text follow-up to see where people drop off. Separate visible problems from questions that need better data before a decision.
Prioritize the changes that should come before more paid acquisition or ongoing campaign work. Connect each recommendation to the journey stage it supports and the effort required.
One connected journey. Select a stage to see the questions behind the audit.
DISCOVER / AUDIENCE & ACQUISITION
Review the existing audience, marketing channels and creative. Assess the clarity of the offer, the consistency between content and the destination, and the case for reaching beyond Allie’s audience. Check how traffic reaches the app and what can be measured or retargeted within privacy, consent and platform limits.
The value is in connecting the pieces: what the audience sees, what the app asks them to do, and what happens next. You leave with a documented view of the journey and a practical order of action.
A map of the current marketing journey from first touch through paid subscription and follow-up, with the handoffs, drop-off points and unanswered questions made visible.
Use it to see where the experience needs attention.
A written review of acquisition, messaging, conversion, onboarding and lifecycle communication. Findings distinguish what the available evidence supports from what still needs validation.
Use it to align the team around the same diagnosis.
A review of the available funnel reporting and tracking, highlighting missing visibility and the key measures to clarify before judging performance or increasing spend.
Use it to make better-informed growth decisions.
A prioritized set of recommendations, organized around near-term fixes, follow-up tests and larger work to scope separately. Each priority includes its rationale, likely effort and dependencies.
Use it to decide what to tackle first and brief the next phase.
A team review session to explain the recommendations, answer questions and align on the next priorities. The written findings and roadmap remain with your team as the reference for what comes next.
A focused engagement that brings the marketing journey into one view, with recommendations grounded in the materials and data available.
Confirm the growth goals, current offers, key questions and account access. Gather existing creative, journey screens, reports and email or text sequences.
Walk the customer path, review the available performance data and compare the experience across channels. Identify friction, missed follow-up and measurement gaps.
Bring the findings into a written roadmap and team readout. Clarify what can move forward, what needs a test and what requires a separate implementation scope.
04 / THE INVESTMENT
$5,000 USD · one time
Includes the journey map, written findings, measurement review, prioritized roadmap and team readout. Implementation, campaign management, ad spend and tool costs are separate.
~10 business days
Timing is confirmed once the scope, access and team availability are agreed.
05 / THE NEXT STEP
Reply to the email that brought you this proposal with your green light. Taylor will then loop in Johnny to get onboarding and invoicing started.
This proposed audit covers the marketing journey into and through ana kate: audience and channel fit, conversion points, tracking, onboarding and lifecycle communication.
It includes reviewing existing email and text sequences, setup, templates, send patterns and available performance data. The deliverables are a current journey map, written audit findings, a measurement-gap review, a prioritized roadmap and a team readout. Recommendations guide the next phase; implementing them is separate.
Building automations, writing or designing campaigns, producing UGC, running ads and changing the app are separate work to scope after the audit. This is not a medical, legal, security or code audit. No growth or revenue result is guaranteed.
Agree on the final scope and timing, then arrange the relevant account access, existing creative, customer journey and available performance reports. We’ll confirm the access plan before work starts.
The audit will use the data available and permitted. It does not assume every person can be tracked or retargeted.